OpenSea Pivots to Multi-Asset Trading with $2.6B Token Volume, Announces $SEA Token Launch
OpenSea, once synonymous with NFT trading, is undergoing a strategic shift toward becoming a comprehensive onchain marketplace. CEO Devin Finzer revealed the platform processed $2.6 billion in October 2025 volume—over 90% from token trades—marking a decisive turn from its NFT-centric roots. "This is just the beginning of our transformation from 'NFT marketplace' to 'trade everything'," Finzer stated on X, framing 2021's NFT boom as merely "chapter one" in OpenSea's evolution.
The platform now aims to unify trading of tokens, digital art, and even physical assets while solving blockchain's fragmentation problem. "Users shouldn't need multiple wallets and bridges to access liquidity," Finzer emphasized, positioning OpenSea as a streamlined alternative to centralized exchanges. This pivot coincides with the launch of OpenSea's native $SEA token, designed to fuel the expanded ecosystem.
